The Financial Services Network Welcomes Janelle O’Brien of Hyacinth Capital

The Financial Services Network (The Network), along with LPL Financial, is pleased to announce that Janelle O’Brien has joined both LPL and The Network’s group of advisors. O’Brien’s company, Hyacinth Capital, is an independent financial planning firm based in Burbank, California. 

With nearly two decades of industry experience, O’Brien’s professional background has been anything but traditional. Before finance, she spent 20 years as a classical violinist and 12 with the prestigious Kansas City Symphony, where she developed the discipline, structure, and resilience needed to play an instrument with precision. With a life-long passion for the markets and investing, this discipline allowed for a natural shift towards independent financial advising, where both diligence and creativity are key.

Today, her dedication is realized in the quality of work she brings to her practice, centered on “bespoke portfolios,” a financial plan developed based on the desires and needs of an individual. O’Brien is committed to treating every client like they are exceptional. “I’ve never looked at a client and thought about them as a statement,” she said. “I never want them to feel like they are a demographic. I want them to know that what they have is unique.” Because of this, her move to LPL Financial, the nation’s largest independent broker-dealer, was another clear choice. “The way I work is so high touch,” she explained. “LPL allows you to conduct business the way you want to do business.”

While change is rarely easy, partnering with The Financial Services Network made all the difference.  “With all the variables of moving a practice, there’s enough that can go wrong. I was so well prepared, right out of the gate, with the right tools. The Network gave me the kind of service that I like to give to my clients,” O’Brien said.  And with the transition well underway, O’Brien has been humbled by the outpouring of loyalty from her clients.  Excited by the opportunity to deliver the client-centric, customized strategies that best fit those with whom she works, O’Brien is eagerly welcoming this new chapter.   

Christopher Mercado, Managing Partner and Chief Investment Strategist of The Network, said “We couldn’t be happier to have Janelle on board with both The Network and LPL Financial. She has an empathy and dedication to her clients mixed with an enthusiasm for growth that is well matched by both The Network and LPL’s independent model.”   

The Financial Services Network (The Network), is a national enterprise office (OSJ) and multi-custodial hybrid RIA with over $18B under advisement across the organization. Assets are custodied at their affiliated broker/dealer – LPL Financial, and/or their custodial partners, including LPL Financial, Schwab, Fidelity, and TD Ameritrade.

The consultants of The Financial Services Network are registered representatives with, and securities are offered through, LPL Financial, member FINRA/SIPC. The Financial Services Network and LPL Financial are separate entities.

Janelle O’Brien is a registered representative with and securities and Advisory services offered through LPL Financial. Member FINRA/SIPC. Hyacinth Capital and LPL Financial are separate entities.

*Based on prior business and represents assets that would have been custodied at LPL Financial, rather than third-party custodians. Reported assets and client numbers have not been independently and fully verified by LPL Financial.